Marketing Executive MEA

We are looking for a driven and commercially astute Marketing Executive to join our Middle East & Africa team.

Overall responsibility:

Organizing and executing marketing activities for A.O. Smith & associated brands in the Middle East & Africa, in line with the overall Marketing strategy and plan. The position is full time, based at the Dubai office and occasional travel in the Middle East region may be required.

Key tasks include:

• Create compelling, multi-channel marketing content for specific target markets in line with our inbound strategy.
• Constantly review the customer journey to investigate where we can implement additional activities to increase or improve customer interaction and retention. To suggest and implement changes when appropriate.
• Analyse monthly campaign metrics to enable accurate KPI reporting.
• Work closely with external agency partners to grow our brands in the market.
• Assist in the creation of Value Propositions for new and adjusted products and gather market information to support Value Propositions.
• Owning the organisation of exhibition / trade shows / seminars and industry event attendance.
• Work on production of all marketing materials including print, digital and advertising.
• Conduct Competitor scanning, channel marketing and footprint analysis
• Provides Marketing guidance and direction to MEA customers related to ways of promoting our brands in their specific markets.

Skill and Competence Requirements:

• An independent self-starter who likes to work in an international matrix structured company environment.
• Knowledge of SEA and SEO
• Social media management
• Experience of marketing technical products within a B2B environment
• WordPress knowledge
• Outstanding written and verbal communication with excellent attention to details.
• Being able to write content for web or socials.
• Good market knowledge (Middle East and Africa).
• Knowledge of the (water heating / water treatment) market would be beneficial.
• Excellent interpersonal and communication skills.
• Excellent organizational skills. Must have ability to handle a wide variety of projects whilst prioritizing own workload.
• Customer centric approach with an excellent attitude towards providing consistently high levels of Customer Service
• Very good IT knowledge: Microsoft Office packages and ERP type software – CRM – Microsoft Dynamics preferable. E-letter tools, Social media management tools, Analytics tools and Abode Creative Cloud
• A flexible approach to the demands and needs of our customers and the business in general.
• Fluent English, Arabic is a large advantage.
• Round-the-clock type person.
• Prepared and able to travel as required.

Qualifications:

• Bachelor’s Degree in marketing or related field beneficial but not essential

Experience:

• Minimum 5 years’ experience in operational Marketing in a professional target driven business with proven performance record in similar field within MEA market.